As we move further into the 21st century, marketing is constantly evolving. What worked 10 years ago won't work now, and what works now won't work in 10 years. So, to stay ahead of the curve, you must be on top of the latest marketing trends. And if you're a small business owner, that's especially important.
You might think, "I don't have time to keep up with the latest marketing trends. I'm too busy running my business." But trust me, if you want your business to be successful in 2023 and beyond, it's worth taking the time to stay on top of the latest marketing trends. To help you out, I've compiled a list of 5 marketing trends that small business owners need to know for 2023.
1) Social Media Marketing Will Be More Important Than Ever
Now is the time to start if you're not already using social media to market your business. In 2023, social media will be more critical than ever for small businesses. Why? Because that's where your customers are. According to Statista, as of January 2021, there are 3.96 billion social media users worldwide—and that number will only grow in the next few years.
But it's not enough to have a social media account—you need to know how to use it effectively. That means creating quality content your target audience will want to see and engaging with them regularly. If you're unsure how to do that, don't worry—there are plenty of resources (including this blog post!) that can help you get started.
2) Voice Search Will Become More Popular Than Ever
With the rise of digital assistants like Amazon Alexa and Google Home, voice search is becoming increasingly popular—and it's only going to continue to grow in popularity in the coming years. In fact, according to Comscore, by 2023, 50% of all searches will be voice searches.
So what does that mean for small businesses? It means that you need to optimize your website for voice search. That means using natural language and long-tail keywords (keywords that are 3 or more words long), as well as making sure your website is mobile-friendly since most people use voice search on their smartphones.
3) Video Marketing Will Be A Must-Do
If you're not already using video as part of your marketing strategy, you need to start fast! Video is one of the most effective ways to reach your target audience and promote your brand—and it will only become more popular in the next few years. In fact, according to Cisco, by 2023, online videos will make up 82% of all internet traffic—so if you're not using video now, you're falling behind.
Creating quality video content can seem daunting, but it doesn't have to be complicated or expensive—a simple smartphone video can be just as effective as a professionally-produced one. Make sure it's high quality and informative (or entertaining!), and you'll be good to go.
4) Personalization Will Be Key
In today's world of online everything, customers have come to expect a personalized experience—and if they don't get it from you, they'll go elsewhere. Fortunately, personalization isn't as difficult or time-consuming as it may seem—plenty of tools and technologies can help you do it quickly and easily.
In 2023, personalization will be even more important than it is now—so if you're not already doing it, now is the time to start!
5) Influencer Marketing Will Continue To Grow
Influencer marketing is a type of marketing that involves working with influencers—people with a large following on social media—to promote your brand or product. It's an effective way to reach a larger audience and improve brand awareness. And according to Business Insider, influencer marketing is expected to grow exponentially in the next few years. So if you're not already doing it, now is the time to start!
These are just a few marketing trends small business owners need to know for 2023. If you want your business to thrive in the coming years, staying on top of the latest trends is essential.