People don't want to be sold to on social media. They want to feel connected.
When it comes to social media, brands too often make the mistake of thinking it's all about them—using social media as a billboard to sell their product or service.
The truth is, no one wants to be sold to, especially not on social media. They're there to connect with friends, family, and their favorite brands. So businesses must focus on building connections with their customers if they want to succeed on social media. Creating a community for your customers can build trust and loyalty and turn one-time buyers into lifelong fans.
And at the end of the day, isn't that what we all want? To feel like we're part of something larger than ourselves? To feel like we belong? Connection is what makes us human, after all. So if you want your business to thrive on social media, focus on connecting with your audience instead of selling to them.
Here are 5 ways to build a stronger connection with Customers on Social:
1) Be Human
At the end of the day, social media is about interacting with real people. So your brand must be personable and approachable in your interactions and ensure your tone comes across as friendly and relatable.
2) Share Valuable, Relevant, And Engaging Content
If you want to keep your customers engaged, you need to share creative content that is valuable and relevant to their interests. This could include industry news, updates, or helpful tips and advice.
3) Engage With Your Customers Regularly
Customers appreciate when brands take the time to engage with them on social media. Whether you're responding to comments or hosting a Q&A session, regular engagement will help build a stronger relationship with your customers.
4) Get Personal With Your Content
Customers like it when brands get personal with their content. For example, share behind-the-scenes glimpses of your business or give customers a look at the people behind the brand. This will help customers feel like they have a personal connection with your brand.
5) Be Responsive To Customer Queries And Problems
Nothing will damage your relationship with customers more than ignoring their questions and issues. You must be responsive to their needs and concerns to build a strong connection with your customers.
With social media presence, your brand now has a direct line of communication with your customers. Use it wisely and effectively.