Learn What Each “Influencer” Means And How Brands Can Continue To Leverage Them To Reach More Customers And Grow Their Brand
There's no denying that social media has changed the way we consume products and services. Today's contemporary consumers, particularly Millennial and Gen Z, are the largest consumers of social media platforms. They have admitted to having made brand purchases based on influencer recommendations that have trialed and tested products. Word-of-mouth has now been replaced with TikTok, Instagram unboxings, and YouTube videos.
The influencer marketing industry is constantly evolving, and each influencer's different roles in shaping it can cause some confusion for marketers.
Below we unpack what each “influencer” means and how brands can continue to leverage them to enhance to reach their customers and grow their brand
A celebrity is someone who is famous for their work in a particular field. They may be actors, musicians, athletes, or reality TV stars. Celebrities typically have a large following on social media and are often household names. Celebrities aren't just good for providing brands with a large platform. They also add a touch of star power and credibility that can help to make a product more appealing to customers.
Influencers have influence because of their ability to engage and connect with their audience compared to celebrities that have influence because of their fame and status. Influencers are more interested in building a larger community of followers that help align themselves with brands that require them to review, advocate and provide recommendations for their products. While celebrities are often seen as being unattainable, influencers are seen as being relatable and down-to-earth. This makes them more appealing to brands and companies looking to endorse products or get in front of their engaged audience.
Content creators are artists who create content that is esthetically appealing, like art, design, and photography, which is appreciated by their community. They do not necessarily create content for social media likes and engagement. Their work can be found across social media channels as unique photos or videos that stand out from others. There are many benefits of collaborating with content creators, but one major advantage is that brands can create their own original material. It's much more authentic and engaging for viewers because these videos or photos represent what the company stands for and can be further used and distributed in other marketing channels!
There you have it. Now you know the difference between celebrities, influencers, and content creators. Finding the perfect balance between the 3 will give your brand maximum reach and engagement, improving your ROI.