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How The TikTok And Instagram Algorithms Work

(And How To Win At Them)

Most people mindlessly scroll through TikTok and Instagram feeds, never stopping to think about how the algorithm works. But if you're a marketer, business owner, or creator, it's essential to understand how the algorithms work to ensure that as many people see your content as possible, most specifically your target audience.

How The TikTok Algorithm Works

The TikTok algorithm is designed to surface content most relevant to each user. So when you open the app, you're presented with a feed of videos personalized just for you. The algorithm considers factors like what kinds of videos you've watched in the past, how long you watched each video, and even your location to deliver a uniquely curated experience. Of course, all this is done to keep you engaged with the app for as long as possible.

How Can Marketers, Business Owners, and Creators Win On TikTok?

Unlike other social media platforms, TikTok does NOT base content recommendations on follower count; your content is shown to the public, not just to your followers. Therefore, if you create great content that speaks directly to your target audience, you have as much chance to go viral as an account with thousands of followers. Tiktok virality is based on the quality of your content and not on your "influence."

How The Instagram Algorithm Works

IG's new algorithm is based on engagement - specifically, how likely users are to engage with a particular piece of content. So if you want your posts to be seen by more people, you need to focus on creating content with which people will want to interact. Also, Instagram has decided to prioritize video content over photos in 2022. As a result, reels have gone from being a "TikTok clone" to one of Instagram's most popular features. Head of Instagram, Adam Mosseri, said Instagram will "consolidate all of our video products around Reels and continue to grow that product."

How Can Marketers, Business Owners, And Creators Win On Instagram?

To keep up with the competition, Instagram has been rolling out a new algorithm to show users more of the content they want to see. By creating engaging content and using hashtags strategically, you can get your posts seen by more people than ever before. Similar to TikTok, your virality is now based on the quality of your content and not on your follower count.

If you want your content to be seen by as many people as possible on TikTok and Instagram, it's essential to understand how the algorithms work. By posting regularly, using relevant hashtags, and posting a mix of videos and photos, you can increase your chances of showing up in people's feeds. And don't forget to interact with other users' posts so they'll interact with yours! Your end goal should be to build your community.


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