Welcome to the new era of Instagram
It is no secret that Instagram has decided to prioritize video content over photos in 2022. As a result, reels have gone from being a "TikTok clone" to one of Instagram's most popular features. Head of Instagram, Adam Mosseri, said Instagram will "consolidate all of our video products around Reels and continue to grow that product."
Frankly, people prefer video, and so do we. According to InVideo, video content is 12 times more successful than other types of content. In fact, it generates higher engagement rates than both text and image content combined.
So what can you do to increase your reel views and stay relevant? Check out our tips below.
Value > Perfection
In today's content-saturated world, it's more important than ever to ensure that your content provides value to your audience. People don't always want videos to be perfectly edited. They just want helpful, informative, inspiring, and motivating content. The best way to provide value to your audience is to focus on creating useful content. It doesn't mean that you should never strive for perfection, but it does mean that you shouldn't let the pursuit of perfection keep you from putting valuable information out into the world.
Keep Captions Short & Sweet
One way to make posting easier is to keep your captions short and sweet. It doesn't mean you have to forego personality or creativity; simply choose a few key details and stick to them. Ensure that your caption is easy to read and contains essential information. No matter what platform you're using, remember that brevity is key.
Trending Audio Is Vital
Using trending audio can help make your Instagram Reels more engaging. It can be music, sound effects, or even dialog from movies or TV shows. Adding audio can help add energy and excitement to your Reels, making them more enjoyable to watch. And since many people are already familiar with the audio you use, it can help to create a connection with your viewers. If you're unsure where to start, simply browse TikTok or Instagram to see what's currently trending. Then, try incorporating some of those sounds into your Reels. With a bit of extra creativity, you can take your Reels to the next level!
Add An Engaging Cover Photo
Similar to YouTube thumbnails, adding a cover photo can help attract people to watch your reel, especially those already on your profile. Here are a few things to remember when choosing a cover photo for your reel. First, make sure the picture is high quality and visually appealing. You want people to be intrigued by the image and want to watch the reel to find out more. Second, consider what the photo represents and how it ties in with the content of your reel. You don't want any confusion or misunderstanding about what the reel is about. Finally, try to choose a unique cover photo that stands out from the crowd. With so many reels competing for attention, you want yours to stand out from the rest.
Collaborate With Other Creators
Partnering with fellow creators is a great option to boost your Instagram reel views. When you team up with people with a similar audience, you can reach a whole new group of potential viewers. Furthermore, collaborating with others can help to freshen up your content and keep things interesting for your existing followers. Look for creators with a similar aesthetic or whose work complements your own.
While there's no surefire way to guarantee more views, adding a little more effort and creativity increases your chances.