We all know that SEO is essential to get your website ranked on Google so you can get more people to your website and drive more leads. But what about social media? Can you use SEO on social media? The answer is a resounding yes! Using SEO on social media is a great way to get more eyes on your content and improve your visibility online.
As more and more businesses begin to realize the potential of social media platforms like Instagram and TikTok to help grow their brand, we'll likely see even more Google search traffic shift to social media in the coming years.
Tech giant Google announced last fall that they are working on deals to allow Instagram and TikTok videos in Search. Search for a keyword followed by the word "TikTok," and Google will return rows of results of TikTok videos before you see any standard web pages. You can see some of this progress already.
Here are 3 tips on how to use SEO on social media:
1) Use Keywords Strategically
Like your website content, your social media posts should contain keywords. Research keywords relevant to your industry and target audience, and then sprinkle them throughout your posts. Remember to use keywords sparingly, though, as overuse can lead to decreased engagement and even get you penalized by some social media platforms.
2) Optimize Your Profile
Make sure to fill out your social media profiles and include relevant keywords. Your profile is often one of the first things people will see when they visit your page, so you want to ensure it's optimized for search engines. Include a link to your website in your profile, and make sure all of your contact information is up-to-date.
3) Use Hashtags
Hashtags are a great way to increase the reach of your posts and get more eyes on your content. When using hashtags, make sure to use relevant ones that are specific to your industry or target audience. Also, don't go overboard - using too many hashtags can make you look spammy and decrease engagement. A good rule of thumb is to use 1-2 hashtags per post.
When you think of SEO, remember that it goes beyond just your website - you can also use it on social media! By following the tips above, you can improve your visibility online and reach a wider audience with your content.