Exploring the Qualities that Define Influential Tastemakers
In today's social media and digital marketing world, the term "influencer" has become ubiquitous. But another word has been around much longer and carries a different connotation: tastemaker. From fashion and beauty to food and travel, tastemakers can shape our perceptions and influence our decisions. But what makes a great tastemaker? In this blog post, we'll explore the qualities that define influential tastemakers and highlight some examples of tastemakers who embody these qualities.
1) Unique Perspective
A critical quality that sets great tastemakers apart is their unique perspective. Whether it's a distinctive voice, a fresh approach or a new take on an existing trend, tastemakers who offer something different are more likely to capture people's attention and gain a following. Take, for example, Sophia Roe, a chef and wellness advocate who emphasizes intuitive eating and mental health in her content. Or Bryanboy, a fashion blogger who offers witty and irreverent commentary on the industry. Kelsey Heinrichs, a travel influencer focusing on off-the-beaten-path destinations and sustainable travel, is another excellent example of a tastemaker with a unique perspective.
Another essential quality of great tastemakers is their ability to spot trends and stay ahead of the curve. Whether it's a new fashion trend, a popular food craze, or an emerging travel destination, tastemakers who are in the know are more likely to gain a following and influence others. For example, Aimee Song, a fashion and lifestyle influencer, was an early adopter of Instagram and Snapchat and is known for her trendsetting fashion choices. Chriselle Lim, a fashion and beauty influencer, has launched her clothing line and collaborated with brands such as Chanel and Lancome. Even brands like Ben & Jerry's, known for their innovative and trendsetting ice cream flavors, can be considered tastemakers in their own right.
Finally, great tastemakers prioritize authenticity and stay true to themselves, even as they build their influence and followings. Tastemakers who are genuine, honest, and transparent are likelier to connect with their audience and build a loyal fanbase. For example, Jameela Jamil, an actress, and activist uses her platform to promote body positivity and mental health awareness. Mari Andrew, an artist and writer shares personal stories and reflections on life through her illustrations. Nigel Barker, a photographer and TV personality, emphasizes the importance of diversity and inclusivity in the fashion industry. These tastemakers have built their influence through authenticity and a commitment to staying true to themselves.
Great tastemakers have a unique perspective, spot trends, and prioritize authenticity to build influence and shape culture. By developing these qualities and staying true to themselves, tastemakers can build a loyal following and influence others in powerful ways. So, as you seek to build your influence and become a tastemaker in your industry, remember to stay true to yourself, stay on top of trends, and offer something unique and valuable to your audience.