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Why Every Brand Should Be On TikTok in 2022

Updated: Aug 31, 2022

If your business is not on TikTok, you're leaving $$ on the table.

Businesses need to be on TikTok for one simple reason: that's where the people are. Over 800 million people use TikTok, making it one of the most popular social media platforms. And it's not just millennials and Gen Z-ers; TikTok is quickly gaining popularity with older users.

Here are 5 reasons why your business needs to be on TikTok:

1) TikTok Is A Powerful Way To Reach Your Target Audience

TikTok's algorithm is designed to surface content that is relevant and engaging to users. This means that brands can be confident that their content will be seen by the people who are most likely to be interested in it. As a result, TikTok is a highly effective way for brands to reach their target audience.

2) TikTok Is A Great Way To Build Brand Awareness

TikTok was the most downloaded app of 2021, beating out other social media giants like Facebook and Instagram. As any marketer knows, reach is essential for any successful marketing campaign. With over two billion active users, TikTok offers ample opportunities for brands to reach their target audiences.

3) TikTok Allows You To Show Off Your Brand's Personality In A Fun And Engaging Way

This short-form video platform is all about fun and engagement, making it the perfect place to show off your brand's unique voice. Whether you're posting behind-the-scenes footage, product tutorials, or just goofy team clips, TikTok is a great way to connect with your audience light-heartedly.

4) TikTok Videos Are More Engaging Than Photos

There's no denying that a picture can be worth a thousand words. But when it comes to engagement, videos are king. So what about videos make them so much more engaging than photos? For one thing, videos are more dynamic. They can tell a story or provide a deeper look into someone's life. And because they're shorter and more easily digestible than most TV shows or movies, they're perfect for quick daytime breaks. Plus, thanks to features like music and filters, TikTok videos are often more creative and visually appealing than photos.

5) TikTok is quickly becoming a go-to search engine for people of all ages

While Google and other traditional search engines are still the most popular overall, TikTok is rapidly gaining ground, especially among young people. From cooking tutorials to product reviews, there's no shortage of helpful content on TikTok. And since the app is so visual, it's often easier to find what you're looking for than on traditional search engines like Google.

There's no doubt about it – TikTok is here to stay. So get ahead of the competition by creating a strong presence on this social media platform now, before it's too late. ⏰😉


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