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Why Micro and Nano Influencers are more influential than ever (or, Why Bigger is Not Always Better)

In today's world of social media, it's easy to feel like you need to have a huge following to be considered an "influencer." But the truth is micro, and nano influencers can be more influential than their bigger counterparts. Here's why:

1) They Have More Engaged Followers

While it's true that macro influencers have more followers overall, micro and nano influencers have followers that are much more engaged with their content. This is because Micro and nano influencers typically have a smaller, more niche audience. And since their audience is more targeted, their followers are more likely to be interested in what they say.

2) They're More Trustworthy

Since micro and nano influencers have a smaller following, they're often seen as more trustworthy than macro influencers. That's because their followers know that they're not just trying to sell them something; they're interested in what they have to say. As a result, micro and nano influencers often have a lot of influence over their followers' purchasing decisions.

3) They're More Affordable

Let's face it: hiring a big-name influencer to promote your product or service can be expensive. But micro and nano influencers are much more affordable, which makes them an excellent option for small businesses or businesses on a tight budget. Plus, since they're often more engaged with their followers, you'll get a better return on your investment with a micro or nano influencer than you would with a macro influencer.


Micro and nano influencers may not have millions of followers, but they can be more influential than their bigger counterparts. That's because they have more engaged followers, are more trustworthy, and are more affordable. So if you're looking to promote your product or service, don't discount the power of a micro or nano influencer—they might be your best bet.


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