Why You Should be Creating Videos on Social Media

Videos Are More Engaging And Attention-Grabbing Than Other Types Of Content

We all love looking at beautiful photos on social media, but video is king when it comes to getting the most engagement. After all, it's highly engaging, easy to consume, and can be very entertaining. Just look at the numbers: Facebook users watch over 100 million hours of video daily, and YouTube has over a billion users worldwide.

Video can be an extremely effective marketing tool to help you achieve your marketing goals.

Here are 6 reasons why your brand needs to be Creating Video Content:

1) Videos Are More Engaging

A video is more likely to stop someone in their tracks and get them actually to watch rather than just scrolling past. And once they start watching, they're more likely to keep watching and remember your brand.

2) Videos Show More Personality

Photos can be nice, but they don't show personality. With a video, you can show your brand's personality and sense of humor, making people more interested in you and your business.

3) Videos Have A Longer Shelf Life Than Other Forms Of Content

People are more likely to watch an older video than to read an older article. This means that your video content has the potential to reach new viewers long after it's been published.

4) Videos Are Versatile

There are endless possibilities when creating video content. For example, you can use videos for product demonstrations, customer testimonials, how-tos, and so much more.

5) Videos Are Memorable

Thanks to their visual nature, videos stick in our memory better than other types of content. This means that your message is more likely to be remembered by viewers, which is essential if you want your brand to make an impact on social media.

6) Videos Are More Shareable Than Photos

With platforms like TikTok and Instagram, videos are designed for sharing. And the more people share your video, the more exposure you'll get.

Videos tend to go viral much faster than other types of content, which can generate a lot of buzz for your brand. So if you're not already incorporating video into your social media marketing strategy, now is the time to start.